Coffee shop branded hats
1 / 4
Customer Spotlight12 January 2026

Summit Coffee Roasters: Brand Transformation

Summit Coffee Roasters

Coffee Shop

How custom leather patch hats helped this coffee shop boost merchandise sales by 300 percent

Summit Coffee Roasters was struggling with generic promotional merchandise that did not reflect their artisanal brand. We partnered with them to create a signature look using our premium leather patch dad hats.

We started with their mountain logo, translating it into a debossed leather patch design. The result? A hat that customers actually wanted to wear - not just promotional swag.

Within three months, their merchandise sales increased 300 percent. More importantly, their hats became a community identifier. They have since expanded to include trucker caps, beanies, and even leather coasters.

This is what happens when quality meets authentic branding.

coffee shopbrandingsuccess storymerchandise
Share this story:

See More on Instagram

Follow us for daily updates, behind-the-scenes content, and more customer creations

@retrocraftsa